NUPEAA For the little ones | About us

For Busy Parents & Their Little Ones on the go!

Being a parent at times can be a challenging task. And at times it can be tiring, stressful and frustrating. And if you are anything like us and our friend parents, the thought must have crossed your mind “Surely, just surely there must be an easier way to...".
We thought exactly that, and that was when NUPEAA was born. (excuse the baby pun!) We wanted to build a brand and business dedicated to making life easier for parents who want a more convenient way... But more specifically, making life easier when you leave home, because lets face it, packing every item and the kitchen sink when your going away for a weekend is not practical. But now there is a new way, the NUPEAA way.

OUR MISSION: Offer parents carefully designed, unique baby products to make life just that little bit easier, and I think you will agree that us parents could do with just a little bit easier.

We want to provide parents with products that allow them to maximise their time with their little ones, rather than wasting precious time packing, stressing when heading out or while on your journey. So if we can make your travel load a little lighter and easier, we'll consider it a job well done.

We spoke to hundreds of parents about the future of parenting and with many common similarities one stood out from the rest.

And that was.... "We are now, all more social than ever!"

What started as a discussion in our living room, grew to a production line in our garage and now can be enjoyed by parents all over the world thanks to our fulfilment partnership.

NUPEAA is on a mission to be the baby brand that understands parents needs when leaving home and cater to those needs. You can now purchase our products in the following countries:

  • USA
  • Kuwait
  • Iceland
  • Germany
  • Oman
  • South Africa
  • Cayman Islands
  • Barbados
  • UAE & More!